Best ads in 50 years Silk Cut showed Paul Arden's genius


Silk Cut PierreYves Linot

"Silk Cunt" - Charles Saatchi's 1983 Saatchi & Saatchi ad for Gallaher that launched the "silk cut" theme - described as the most successful cigarette advertising campaign of all time. to the right is Gallaher's "Psycho" ad that followed it.. Below - 1994 (left), 1995 (right) Below - from billboards in Edinburgh around 1995.


Poster advert SIlk Cut cigarettes advertisement paper magazine ad 1970s 1980s Stock Photo Alamy

Silk Cut is a British brand of cigarettes, currently owned and manufactured by Gallaher Group, a division of Japan Tobacco. The packaging is characterised by a distinctive stark white packet.


Silk Cut Cigarette Advertisements

Inspired by the slashed canvases and punctured metal sculptures of artist Lucio Fontana, the visual puns for the words "silk cut" made it the best-selling cigarette brand in the UK. Other ad agencies, such as Leo Burnett (for Philip Morris' Marlboro brand) and J. Walter Thompson (for RJ Reynolds' Winston brand) began to play with words.


1980s UK Silk Cut Magazine Advert Stock Photo Alamy

The meaning behind 'Silk Cut' was a natural cigarette. Silk is a metaphor for natural product as this is a fabric that is not man-made. And 'Cut' is the action of how tobacco leaf was cropped. Also, the dominated package color was purple, which is associated with royalty and splendor.


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In 1984, the Gallaher Group hired Charles Saatchi's ad agency to design an innovative ad campaign which would obey U.K. cigarette advertising restrictions while still promoting the Silk Cut product. The new ads, which circulated for over a decade, created a visual pun by utilizing purple silk in the ads, representing the royal purple silk.


1980s UK Silk Cut Magazine Advert Stock Photo Alamy

This ran as a commercial in cinemas (movie theaters) in the UK during the 1970s


Silk Cut Cigarettes Purple Ironing Board Original Magazine DPS Advert LD001084 on eBid United

The Silk Cut Business Development Plan: Download PDF. Footer. About SRITA. SRITA's repository of tobacco advertising supports scholarly research and public inquiry into the promotional activities of the tobacco industry. Learn more. Explore SRITA. Ad Collections; Video Ads; Brand Histories; Lectures; Publications;


Best ads in 50 years Silk Cut showed Paul Arden's genius

Advertisers Agencies Analysis Creative MAA blast from the past: Silk Cut 'Zulu' Stephen Foster April 1, 2020 4 261 Less than a minute This is about as woke-free as it gets, A Benson & Hedges Silk Cut cinema ad from 1970 from the clearly over-stimulated psyches of CDP's Paul Weiland and Graham Fink.


1980s UK Silk Cut Magazine Advert Stock Photo Alamy

Silk cut advert Stock Photos and Images (100) See silk cut advert stock video clips Quick filters: Cut Outs | Vectors RM PJ2JHJ - 1980s advertisement advertising Silk Cut cigarettes. With government health warning. RM BETXND - Kallithea town centre shop selling newspapers and clothing in Kassandra Peninsular region north Greece


1980s UK Silk Cut Magazine Advert Stock Photo Alamy

Rated X.


1990s UK Silk Cut Magazine Advert Stock Photo Alamy

This isn't the first time that a Silk Cut ad has caused a stir. The following 1980's slogan-less ad showing a piece of silk with a slit cut into it was immortalized in David Lodge's novel Nice Work. I highly recommend this roman a clef (allegedly about New York Times blogger Stanley Fish).


Silk Cut by Benson & Hedges Cigarettes Virginia Paper Magazine Advert 53307 on eBid Ireland

UK cigarette advertisements in the 1980s and 90s, in particular the brands Silk Cut (with ads designed by Saatchi and Saatchi) and Benson & Hedges (with ads designed by Collett Dickinson Pearce), were some of the most sublime, surreal, mysterious and beautiful ads ever produced, precisely because British law prevented cigarette ads from associat.


1970s UK Silk Cut Magazine Advert Stock Photo Alamy

In the late 80s and early 90s Silk Cut produced a series of surreal advertisements. The first of these was a sheet of purple silk with an oval slit cut diagonally in the middle of it, This advertisement and the following ones in the campaign show the power of intertextuality.


Ads saatchi silk cut Television Advertising, Purple Walls, Advertising Photography

Best ads in 50 years: Silk Cut showed Paul Arden's genius Best ads in 50 years: Silk Cut showed Paul Arden's genius As part of Campaign's 50th anniversary, we asked the industry to look back on the best ads of the past 50 years. We are revealing one a day for your viewing pleasure. by John Treacy Sign in to continue Sign In Email address


1960s UK Silk Cut Magazine Advert Stock Photo Alamy

Advertising campaigns In the 1970s, Silk Cut was advertised in several popular cinema advertisements, including a parody of the defence of Rorke's Drift, as portrayed in the film Zulu, and of British POWs escaping from a German prison camp.


1980 Silk Cut Cigarettes Ad Take the Low RoadEH1144

Every day racism: this 1970s advert for Silk Cut cigarettes. YOU know that bemoaning of policial correctness, how it's always gone mad at the behest of a brigade? Well, what it does mena is that dressing John Bird up as "fuzzy wuzzy" and having his flog ciggies is no longer seen as progressive.